The powerful poem "The Rose That Grew from Concrete" by Tupac Shakur highlights the need for crucial resources to help people of color and women thrive professionally. Unfortunately, they are often overlooked in comparison to their counterparts. Despite facing inequity and a lack of resources for over half a century, people of color and women have made incredible strides in advertising. However, despite the groundbreaking and award-winning campaigns of trailblazers like Bill Sharp, Sheldon Levy, Jimmy Smith, Keith Cartwright, Tom Burrell, Carol H. Williams, and Shannon Washington, they still need to be represented. Amid COVID-19 and racial unrest in America, 100 Roses have risen to the challenge of shining a light in a time of darkness, just like the rose that grew from concrete.