Growth-promotion-design_DR-12.jpg

WHAT IS THE
G.R.O.W.T.H. INITIATIVE? 

The G.R.O.W.T.H.
(Giving Real Opportunity With Talent & Heart) Initiative was created by 100 Roses From Concrete founder Keni Thacker, former Program Creator of the J.Walter Thompson (now Wunderman Thompson) Young Commodores program. This new virtual agency program will allow a select group of multicultural college students to gain advertising, marketing, media, and public relations experience over ten weeks. The G.IFs for short will apply the lessons taught by members of 100 Roses From Concrete and special guests to create branding solutions for a real-life non-profit client as they learn to adapt to a new world post the coronavirus. 

ELIGIBILITY

MENTOR GUIDELINES

  • All mentors must commit to 30-60 minute check-ins a week for 10-weeks with their mentees. 

  • All genders are welcome. 

2022 MENTOR APPLICATIONS OPEN ON FEBRUARY 1ST, 2022

THE MENTOR APPLICATION DEADLINE WILL BE 

MARCH 31ST, 2022

QUESTIONS?
Email: growth@100rosesfromconcrete.com.

FELLOW GUIDELINES

  • Applicants must be currently be enrolled
    in college, or be recent graduates
    of under 2 years.

  • Applicants must commit at least 2 days (Monday and Wednesday) a week, and a minimum of four hours a week away to the program. Each session will be 2 hours.

  • Applicants must have at least 1 year of studies in advertising, marketing, media, or public relations.

  • Applicants should have access to
    a computer with a camera.

  • All genders are welcome.

2022 APPLICATIONS WILL OPEN ON FEBRUARY 1ST, 2022

THE APPLICATION DEADLINE WILL BE MARCH 31ST, 2022

2020 G.R.O.W.T.H. INITIATIVE RECAP

growthimgs.png

OVERVIEW
 

In the eye of the storm of COVID-19, civil unrest in America, and while agencies terminated their summer internships, 100 Roses From Concrete created the G.R.O.W.T.H. Initiative. In partnership with the Advertising Club of New York and Save the Internships New York, and in collaboration with Extreme Reach and PlowShare Group, over 50 talented and diverse students were selected from across the country to participate in this immersive experience.


The “GIFS” Growth Initiative Fellows, gave eight weeks of their summer learning, growing, and developing quality creative campaign work for four deserving nonprofit organizations: City Living NY, CONNECT NYC, Live Light Live Right, and RAISE.

Read about the G.R.O.W.T.H. Initiative in The Drum

WORK CREATED BY GIFS 2020

WORK CREATED BY GIFS 2020

All spots were written and produced by 2020 G.R.O.W.T.H. INITIATIVE FELLOWS 

G.R.O.W.T.H.
IS MY INITIATIVE


Download G.R.O.W.T.H. IS MY INITIATIVE Ebook For Free.

GrowthPDFEbook.png

WORK CREATED BY GIFS 2021

NUMBERS DON'T LIE

90%

of industry ready graduates landed
jobs within the first
6 months

97.1%

Loved their mentors

8

televised commercials for nonprofits

60%

100%

Female

of GIFs would recommend the
program to a friend

100k

in raised free media

40%

Male

18M

media impressions

101

members around the world in the GROWN alumni network

OUR PARTNERS

STI_Logo_Final_NoTag.png
Screen Shot 2019-03-28 at 12.44.05 PM.pn
DiGo_Logo_2021.png
PSG_logo_grey.png
Adobe_Corporate_Logo.png
Rwest.png
Syneos Health_Tagline Lockup_rgb_r-01.pn
21Grams_NewYork_GREY.png
  • Instagram
  • linkedin
  • twitter
  • facebook