WHAT IS THE
G.R.O.W.T.H. INITIATIVE?
The G.R.O.W.T.H.
(Giving Real Opportunity With Talent & Heart) Initiative was created by 100 Roses From Concrete founder Keni Thacker, former Program Creator of the J.Walter Thompson (now Wunderman Thompson) Young Commodores program. This new virtual agency program will allow a select group of multicultural college students to gain advertising, marketing, media, and public relations experience over ten weeks. The G.IFs for short will apply the lessons taught by members of 100 Roses From Concrete and special guests to create branding solutions for a real-life non-profit client as they learn to adapt to a new world post the coronavirus.
ELIGIBILITY
MENTOR GUIDELINES
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All mentors must commit to 30-60 minute check-ins a week for 10-weeks with their mentees.
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All genders are welcome.
2022 MENTOR APPLICATIONS OPEN ON FEBRUARY 1ST, 2022
THE MENTOR APPLICATION DEADLINE WILL BE
MARCH 31ST, 2022
QUESTIONS?
Email: growth@100rosesfromconcrete.com.
FELLOW GUIDELINES
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Applicants must be currently be enrolled
in college, or be recent graduates
of under 2 years. -
Applicants must commit at least 2 days (Monday and Wednesday) a week, and a minimum of four hours a week away to the program. Each session will be 2 hours.
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Applicants must have at least 1 year of studies in advertising, marketing, media, or public relations.
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Applicants should have access to
a computer with a camera. -
All genders are welcome.
2022 APPLICATIONS WILL OPEN ON FEBRUARY 1ST, 2022
THE APPLICATION DEADLINE WILL BE MARCH 31ST, 2022
2020 G.R.O.W.T.H. INITIATIVE RECAP
OVERVIEW
In the eye of the storm of COVID-19, civil unrest in America, and while agencies terminated their summer internships, 100 Roses From Concrete created the G.R.O.W.T.H. Initiative. In partnership with the Advertising Club of New York and Save the Internships New York, and in collaboration with Extreme Reach and PlowShare Group, over 50 talented and diverse students were selected from across the country to participate in this immersive experience.
The “GIFS” Growth Initiative Fellows, gave eight weeks of their summer learning, growing, and developing quality creative campaign work for four deserving nonprofit organizations: City Living NY, CONNECT NYC, Live Light Live Right, and RAISE.
Read about the G.R.O.W.T.H. Initiative in The Drum
WORK CREATED BY GIFS 2020
WORK CREATED BY GIFS 2020
All spots were written and produced by 2020 G.R.O.W.T.H. INITIATIVE FELLOWS
WORK CREATED BY GIFS 2021
NUMBERS DON'T LIE
90%
of industry ready graduates landed
jobs within the first
6 months
97.1%
Loved their mentors
8
televised commercials for nonprofits
60%
100%
Female
of GIFs would recommend the
program to a friend
100k
in raised free media
40%
Male
18M
media impressions
101
members around the world in the GROWN alumni network
OUR PARTNERS
