WHAT IS THE
GROWTH INITIATIVE?

The G.R.O.W.T.H.(Giving Real Opportunity With Talent & Heart) Initiative was created by 100 Roses From Concrete Founder/Chief Creative Officer Keni Thacker, former Program Creator of the J. Walter Thompson Young Commodores program in March of 2020. The program allows a select group of multicultural college students to gain advertising and marketing experience over ten weeks. The GIFs, for short, will apply the lessons 100 Roses From Concrete members and special guests taught to create branding solutions for real-life non-profit clients as they learn to adapt to a new world coronavirus.

Work Created by the GIFs below

MEN LIE, WOMEN LIE, NUMBERS DON'T.-Jay Z

Televised commericals
for nonprofits

200 Members

Around the world in the GROWN alumni network

100M

Media Impressions

$5M

Rasied free media

90%

of industry-ready graduates landed jobs within the first six months

97.1%

Loved their mentors

100%

Of GIFs would recommend the
program to a friend

60%

Identify as Female

40%

Idenifty as Male

100 Roses From Concrete 2022 Case Study 0-11 screenshot.png

MEMBERS

Apply to become a GROWTH Fellow

Applicants must be currently enrolled in college and be an incoming
junior, senior, or recent graduates of under two years.
Commit to the program at least two days a week and a minimum
of 6 hours a week. Each session will be 2 hours. (Each virtual evening G.R.O.W.T.H. session will be 2 hours. Additional time is required for team meetings.)
Applicants must have at least one year of studies in advertising, marketing, media, or public relations.
Applicants should have access to a computer with a camera.
All genders are welcome.

APPLICATIONS WILL OPEN ON JANUARY 1st, 2024
THE APPLICATION DEADLINE WILL BE MARCH 1st, 2024