People of color need to see other people of color represented in the advertising industry, from the C-Suite down to the junior level. The goal of the 100 is to be a digital platform where people of color in the advertising industry can connect, collaborate, and grow together. Too often, people of color in the advertising industry feel like the elephant in the room. Rarely do you see people of color in the C-Suite, and the ones that are there are considered an anomaly. This platform will be a place for men of color to find strength and brotherhood in a space where they are encouraged and inspired by veterans and their peers.