PRESS
Thanks for pulling up to our Press page. Here’s where you’ll find the latest 100RFC news, media releases, and a press kit.
 

Recent News
Check out the latest articles, podcasts, etc. by and about 100RFC, its founder and our efforts.

 
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Adweek

The Story Behind 100 Roses From Concrete, a Network for Men of Color in Advertising

Founder Keni Thacker on the group that goes way beyond networking

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Mill Talk

Future of: Race in the Advertising Industry

Mill Talk is a new podcast exploring trends, big ideas and creative works that relate to advertising, production and the digital arts. Drawing on insights from leading names across a variety of industries and disciplines, Mill Talk is for artists, directors, innovators, technologists, and thinkers who bring extraordinary ideas to life. 

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The AMA

Diversity and Inclusion in Advertising with Keni Thacker at Baruch College 2020

The great folks at Baruch had me back to speak to the amazing students from the American Marketing Association about diversity and inclusion in advertising.

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FORTUNE

Will 2020’s racial reckoning lead to progress on marketing’s long-standing representation problems?

When the client request for a private school advertisement hit her desk, Le’Shae Robinson thought, Here comes another Caucasian-only order.

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School of Business Portland

INVISIBLE MAN:
Empowering Men of Color
in Business

Join The School of Business and Multicultural Retention Services for our first annual Empowering Men of Color in Business event. We intentionally hold space in the community to center the experiences of Men of Color within the field of business.

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100RFC

Origin Story: Keni Thacker

In January, I had the opportunity to share my origin story with AAF Tampa for their Speak On It series. I was able to add a little bit of inspiration about using your North Star to guide your purpose. Enjoy.

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The Drum

Dear advertising, you’re late. Here’s what you need to do right now

There is too much self-congratulation happening at the moment in ad land. After all most of these DE&I efforts should have taken place long ago. 

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DIGIDAY

‘Urgent need’: How agencies are deploying diversity and inclusion execs, forming new councils to create more equitable companies

In June, following a call to action by Black employees in advertising, agencies and holding companies began to release employee data with regard to race, which shed a light on the glaring lack of diversity at agencies particularly in mid-level and C-Suite roles.

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GTKU W/ Tiffeny Farag

Ep 24. How can we build diversity and change the system?

On this episode of GET TO KNOW YOU, we discuss  another thought-provoking topic; ‘How can we build diversity and change the system?’. This week, I’ll be sitting down with Keni Thacker. He is the Chief Creative Officer and founder of 100 Roses From Concrete, the premier network for men of colour in advertising, marketing media and public relations.

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DIGIDAY

‘Tired of hearing we don’t exist’: How ad execs are debunking the myth that so few Black and non-Black people work in advertising

A few years ago, during Advertising Week 2015, a photo of seven non-Black ad execs sitting in front of a banner that read, “Here are all the Black people,” went viral.  

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Little Black Book

BBDO IDEA Supports Young Talent with NewMentorship Program

This challenging year has made it harder than ever for young talent to network and break into the advertising industry. 

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Park Careers Podcast

IC Park Careers Podcast

The IC Park Careers Podcast series at Ithaca College (IC) features conversations on the media and communications industry/professions. IC students Savannah Dames IC'22, Julia Batista IC'22, Elena Chang IC'21 and Teddy Bryne IC'21 invite alumni across the Roy H. Park School of Communications to discuss their career journey.

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The A - List Podcast

Featuring: Keni Thacker

Today we’re serving up Tom's conversation with Mr. Keni Thacker, the founder of 100rosesfromconcrete.com, a network for men of color in the advertising, marketing, media and public relations industries.

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The CMO Weekly

Future of: Race in the Advertising Industry

On this episode of The CMO Weekly, ad agency veteran and 100 Roses From Concrete founder, Keni Thacker, discusses why the advertising industry is late when it comes to diversity and inclusion efforts.

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The Drum

Take action: it’s the make or break moment for the BIPOC pipeline

On this episode of The CMO Weekly, ad agency veteran and 100 Roses From Concrete founder, Keni Thacker, discusses why the advertising industry is late when it comes to diversity and inclusion efforts.

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Medium

What Does It Really Mean
to Be An Ally?

A few years ago, during Advertising Week 2015, a photo of seven non-Black ad execs sitting in front of a banner that read, “Here are all the Black people,” went viral.  

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Adobe Blog

Supporting creatives of color breaking into the ad industry

This challenging year has made it harder than ever for young talent to network and break into the advertising industry. 

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WCCO Real Talk

Real Talk with Roshini - Keni Thacker

Keni Thacker founded 100 Roses from Concrete to be a platform where people of color in the advertising industry could connect, collaborate, & grow. He hopes it can help move people into the upper echelon in his industry and be an inclusion model for other industries

 

Media releases

Check out our latest announcements about our organization, events, and programs.

(RR will provide the PR release re: 501c3 status)

Press Kit

Welcome journalists. Below are a few paragraphs about 100RFC – plus downloadable pics of our founder, Keni Thacker and our logo. Hit us up if you’d like an interview or need quotes about exactly how 100RFC continues to help people of color in advertising, marketing, media, and public relations industries and how 100RFC is changing the industry.

 

ABOUT 100 ROSES FROM CONCRETE

What began as a hand-picked group of men in the ad, media and public relations industries to connect, collaborate and grow as professionals of color evolved into a nonprofit organization focused on bringing real, positive change in industries historically known to lack diversity, equity and inclusion. The organization, founded by Adweek Change Creator of the Year, DEI industry leader, Keni Thacker, began including women into their ranks on January 1st, 2021. 100RFC became nationally known for its Covid-19 response called The G.R.O.W.T.H. Initiative, a virtual summer agency program for diverse students who lost their internships during the pandemic.

 
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